What is the true price of AI?

We need an honest discussion about the hidden price of AI - and what we really get for that. Join the discussion at one of our events, use our tools and become part of the community.

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AI is not cheap

Our Mission

The true price of AI is a non-profit iniative founded to drive an honest discussion about the different price tags of AI in context of the true value of it's outputs. 

The true price of AI was founded by Thorsten Jonas to provide a space for discussion, for sharing, for getting together and for providing tools and ideas how to get to a more responsible use of AI. 

We are not denying AI. Instead we want to drive conversations about AI, about its externalized price as well as what we really get from it. AI can be a powerful tool - but it is not the right solution for everything and whatever we do with it, we should consider who is paying the real price for it - and if it is worth it.

We act in different ways to work towards our mission:

Events:
Designed to bring together people who are interested in learning and discussing about the true price of AI. 

Resources & Tools:
We develop tools and collect resources that we provide to the community. You can check out the "Responsible AI Canvas" here.

Talks, Workshops and Trainings:
We offer talks, workshops and trainings for organisations of all kinds. Please get in touch to learn more about our formats here



Let's get together to learn, share and discuss

Next Events

First events took place in Amsterdam & Copenhagen and we are currently planning more events in different European cities. Sign up our newsletter and get informed about our next events:

We believe in open and honest discussions. Therefore our events are open spaces to learn, share and discuss. Usually our events are a mix of lightning talks, a discussion and a practical micro workshop part. We want to create a room for discussion and hands-on conversation. We are planning new events constantly - we are focussing on local events at the moment, but plan to do an online version as well in the future. If there is no event in your city planned, sign up our newsletter and get informed abptu new events. Or if you are interested in helping is to bring an event to your city, please get in touch here

The True Price of AI in your inbox every month.

Be the first to know about new events, learn more about the true price of AI, get new tools and resources or get Thorsten monthly reflection about the current state of AI right to your inbox via our Newsletter. 

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SUXPlaybook_ResponsibleAICanvas_Example
Evaluate your AI Use Case

Responsible AI Canvas

Authors: Anna Forlati & Thorsten Jonas

Evaluate an AI use case by understanding the negative and positive Impacts as well as Business Risks and Oportunities, to make an informed decision if an use-case is an AI use-case or not.

Sustainable UX in Practice

Responsible AI Canvas

Authors: Anna Forlati & Thorsten Jonas

Evaluate an AI use case by understanding the negative and positive Impacts as well as Business Risks and Oportunities, to make an informed decision if an use-case is an AI use-case or not.

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The true price of AI is a non-profit iniative founded to drive an honest discussion about the different price tags of AI in context of the true value of it's outputs. 
© TruePriceOfAI.org 2026. 
All rights reserved.

 
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